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AUBURN HILLS, Mich., Dec 19, 2019 — To help aid the recovery and rehabilitation of pediatric cancer patients, Mahindra Automotive North America is proud to announce a charitable partnership with the Chattanooga, TN-based Austin Hatcher Foundation—the stated mission of which is to "erase the effects of pediatric cancer and optimize each child's quality of life through essential specialized intervention beginning at the time of diagnosis and continuing through survivorship."

MANA has donated one of its iconic ROXOR vehicles to the Industrial Art Therapy Division of the Austin Hatcher Foundation so that pediatric cancer patients and their families can work together on a "custom-build" of the vehicle. Once modified, the donated ROXOR will be auctioned off to generate added funding and support for the Foundation and its initiatives. Earlier this year, another donated vehicle customized by patients and families at the Austin Hatcher Foundation garnered over $225,000 for the future support of its mission.

Industrial Art Therapy aims to improve and develop family and team-building skills; treat and improve coordination deficits resulting from chemotherapy, radiation and/or surgical treatment; and improve behavioral, memory and learning deficits that result from cancer and its effects on both the patients and family members. To enhance the enjoyment and engagement of all involved in IAT and the ROXOR custom build, Prototype Managers at MANA have volunteered to lend their support and expertise and are planning regular visits to the Austin Hatcher Foundation headquarters in Chattanooga in order to teach automotive-based classes for patients and their families.

"ROXOR is a very buildable vehicle platform, said Justin Prann, VP of Sales and Service for Mahindra Automotive North America. "We're very excited to see what patients and their families will do with the vehicle and are proud to be playing a part in raising funds for the great work the Austin Hatcher Foundation is doing."

MANA's ROXOR donation may be the first of many charitable collaborations with the Austin Hatcher Foundation, as plans are already in the works to help share the excitement of Mahindra’s Formula E Racing Team with pediatric cancer patients by granting them (along with their families) the opportunity to experience this exciting race series.


ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, nononsense side-by-side, ROXOR is a tribute to Mahindra's long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity, and strength. Learn more at


Mahindra Automotive North America (MANA) is the North American headquarters of the 20.7B (USD) Mahindra Group's automotive division. MANA became the first automotive OEM to launch a manufacturing operation in SE Michigan in over 25 years when it began producing the ROXOR off-road vehicle early last year in Auburn Hills, MI. Working with affiliate Mahindra teams in India, Italy, and Korea, MANA also continues to fulfill its mission as a center of automotive engineering excellence, which includes automotive design, engineering, and vehicle development and is led by a team of veteran industry executives, engineers, and designers. For more information, visit


The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world's largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense, and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at


(From left to right) The Austin Hatcher Foundation's Industrial Arts Director, Jonathan Myren and President and Co-Founder, Amy Jo Osborn receive a ROXOR for the Industrial Art Therapy Division from Mahindra Automotive North America's Vice President of Marketing, Rich Ansell and Vice President of Sales & Service, Justin Prann.


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